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【AstraZeneca】【CVRM】Brand Manager

Astrazeneca· 2 Locations

manager marketing seen live 2 days ago

■業務の範囲 TADの監督下で、新製品または特定治療領域に関する製品戦略およびgo to market modelの策定。承認後は営業活動、および販売促進資料の開発を実施する。また、予算編成を支援する。営業チームと緊密に連携して、必要な資料を提供する 等 ■マーケティング戦略策定 及び 営業戦略策定の立案・実行 - 市場環境、顧客、製品およびポートフォリオを深く理解し、ブランドチーム、関係部門と協力しながらビジネス課題を特定・構造化・分析し、課題を解決するための製品戦略を立案することに貢献する -

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