【AstraZeneca】【R&I】Associate Brand Manager Saphnelo
Astrazeneca· 2 Locations
manager marketing seen live 1 day ago
■業務の範囲 ・市場環境、顧客、製品およびポートフォリオを深く理解し、ブランドチーム、関係部門およびコプロメーカーなどと協力しながらビジネス課題を特定・構造化・分析し、課題を解決するための製品戦略を立案する ・製品戦略に基づく実行プランの一部(主にコンテンツ作成・イベントなど)を立案・実行・評価まで責任を持って実施する ・リサーチャーと共に、市場環境の正確な理解、戦略立案のための仮説の検証、打ち手の評価を一次・二次調査により明確にし戦略の検証・改善を行う ・戦略の立案・実行に際して社内外のステークホルダへ提案し、承認・サポートを獲得する
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